Growth of Press Clipping

The Media Monitoring which involves the process of reading, watching or listening to the editorial content of media sources on a regular basis, and then, identifying, saving and analyzing content that contains specific keywords or topics has become a widely used key tool for fields such as  Public Relations, Competitive intelligence , Marketing and many more. Since it has become mandatory to manage competitor’s competition and have better understanding on brand reputation many companies have started utilizing the power of Media Monitoring to large extent. This process in not only restricted to Print Media but with the help of technological growth it is now possible to monitor various media such as online media, social media where the process starts with users search terms.

History of Press Clipping:

Media monitoring Services had its entry in mid of 1800. Press clipping services also known as “press cutting” in Europe engaged human readers to read articles in printed publications looking for the exact key words of various clients. The readers used to capture the keywords by marking them in articles, then with the help of razor blades cut out the marked articles, put the clipped articles in folders and delivered the clips by mail to the respective client in a time frame of 2 - 3 weeks. Most of the press clipping services served a limited geographic area monitored publications in only one language. Studies shows that during 1980’s human readers missed 25 – 40% of publications containing client’s keywords largely as they quickly scan the publications for several clients.  

Media Monitoring @ Present:

With the help of technological development we have Media Monitoring tools in place which can provide wide coverage of huge volume of Print Media. One best example is i-Clip an in house platform built by iSolve Technologies  provides world’s best end to end media monitoring services. iSolve Technologies is one of the best Media Monitoring Service Provider for major Media Monitoring Companies across the globe. The system has got the capability to turn publication s around in as little as 15 minutes. The system is supported with 24 / 7 dedicated customer support and no huge licensing fee is involved.