Print & Social Media Monitoring

Media Monitoring which involves the process of monitoring the output media such as Print, Online & other broadcasts plays a vital role. With the growth of broadcasting Technology, Print Media Monitoring Agencies started to expand their services into the monitoring of these broadcast media, and this task is supported by the development of commercial audio and video tape recording systems. 
Media Monitoring can be for anything such as research, planning, decision making etc… For businesses, Media Monitoring is either done by internal Team or External Media Monitoring Services on subscription basis which includes recording or capturing of broadcasts, Press clippings from Print Media (Print media Monitoring) or Data Capturing from online sources in a systematic way which makes reference for the client. The achievement of Media Monitoring involves technological mix of OCR / Text Scanner, Audio / Video Recording & Analysis.

In order to get the actual insight of media campaign it has to be monitored with the help of dedicated system. To be competitive enterprises must be certain of the fact that media campaigns are creating a strong impact. Understanding these challenges company like iSolve Technologies has developed a Media Monitoring System which includes research & analysis tools to provide effective solutions also considered as one of the best service provider in offering more comprehensive monitoring.

At present with the help of Technological Advancement organizations across the globe have started tracking the broadcast story at faster rate across media types such as News papers, magazines, Industry based publications, TV, radio, News websites / blogs and social networking sites to stay on top of coverage & to get a worldwide view of the what’s being reported by leading prints & internet outlets which really matters for the business. Different Media Monitoring system uses different technology for examples Social Media Monitoring uses the API provided by the respective Social Network platform for developers which helps them in developing applications to extract data. Normally Organizational clients such as Private or Govt Departments subscribe to Media Monitoring Service to track what is being discussed about them, their Brand / competitors and other interests. Before moving for Media Monitoring implementation the following are the factors to be taken into consideration to have better results.

·          Frame Objective:  Why do you want to monitor ?

·          Decide where to monitor: The best channel ?

·          What to monitor: Brand, Product, Name ?

·          Prioritize the conversation

·          Plan Development for user engagement

·          Start listening after finding the platform

·          Build relationship

·          Choose right tool for monitoring